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The Marketing Store – This Top Shop made headlines with its McDonald’s World Cup program and its concept of reaching Millennials by bringing McDonald’s iconic fry box to life with art from around the world that would launched an AR experience. With an execution of 1 billion packaging pieces worldwide, it was the largest global digital promotion in McDonald’s history. It also cracked the code on production and engineering with the Moto-X Interactive insert in Wired Magazine in December and expanded offerings in thought leadership in the areas of family marketing and loyalty.