In Marketing Services – The purchase journey is in this agency’s DNA as evidenced by the strategic placement of People magazine in multiple aisles right next to popular brands “she” buys to close the sale. That was just one piece of the integrated “People Loves People” campaign that increased sales and market share. This Top Shop is in acquisition mode, buying up AMP Agency, Mass Hispanic and Eventus and 206inc. Bolstered creative and strategic bench strength by adding 12+ senior leaders from agencies, CPGs and retailers.
Chief Marketer 200
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