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MARKETING RESOURCES

Marketing Resources – A master at making online and offline work in sync. Take the “Pepsi 49ers Gold Rush” promo that seeded specially marked “golden cans” throughout the San Francisco Bay area with the chance to win big. Non-winners were driven online for a chance to win one of 4,949 time-seeded instant-win prizes. Extra prizes were distributed via social, which drove lots of social buzz. Sound like a win, win for all. Epic battles storm the ping-pong arena.

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