Marketing Activations Group – MAG was charged with creating excitement for the Detroit Red Wings when the 2013 NHL Winter Classic was to be held in Ann Arbor, MI, not Detroit. It ran 27,000 square feet of signage around the field perimeter at Comerica Park. In the parking lot, it transformed 200,000 square feet into a roaring hockey festival. Bolstered social media prowess with a lead to manage all hashtag programs. No business cards here: each employee is just one cog in a well-oiled machine.