Activation elements at MAG go beyond the typical event footprint to include services such as graphic design, interactive capabilities, retail promos and social. It added social as a focus and now offers live event content via social for clients. MAG runs blockbuster promos for seven sponsors of the Professional Bull Rider’s Built Ford Tough Series and helps with event management for “Bracket Town,” the NCAA Men’s Final Four fan fest. It brought logistics in house (two full-time driver/tour managers).
Chief Marketer 200
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