Powered by Live Nation Entertainment, this Top Shop has a reach of 250 million consumers and nearly 800 advertisers. That access allows it to run campaigns like “Pop-Tarts Crazy Good Summer,” a promotion that connected with the target teen demographic by way of secret concerts last summer. The agency developed a proprietary geo-fencing technology, enabling it to capture social content and insert brands into conversations around the world. Employees are encouraged to attend concerts with all-access passes.
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