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LIVE NATION MEDIA & SPONSORSHIP

Live Nation Media & Sponsorship – This 2014 PRO Award-winning agency really churns out the fun through its entertainment marketing market leaders—Ticketmaster, Live Nation Concerts, Artist Nation, and Live Nation Media & Sponsorship. Take the “Kellogg’s Pop-Tarts Crazy Good Summer,” promo targeting teens with three “secret” live concerts—Hot Chelle Rae, Demi Lovato, Austin Mahone—with a digital sweeps, promotions and “secret” elements were revealed over the course of the campaign. Twitter followers grew by 69%, Facebook fans increased 75% and 25,500 product samples were passed out at events.

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