Likeable Media launched Content Cubed, which uses social data to develop and promote digital branded content, while its expanded in-house multimedia resources capitalize on the growth of online video. Data-driven creative across Auntie Anne’s social channels boosted participation for National Pretzel Day. Targeted ads in its mobile Facebook News Feed encouraged downloads of a loyalty app—new installs were 1.5 times the goal and video views were five times higher than projections.
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