Legacy Marketing Partners – Legacy has made new investments in measurement with capabilities in analytics, predictive modeling and ROI measurement. Its program for Pernod Ricard, “Marooned on Malibu (Rum) Island,” won a Gold 2014 PRO Award by tying the brand to all things summer and the wildly popular band, Maroon 5. A Facebook page let fans create their own island and invite friends. A massive destination was built in the parking lots of amphitheaters in Chicago and Dallas for the Maroon 5 summer tour.
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