Launchfire – The specialty at this Top Shop is gamified digital promotions that turn experiences into games so that consumers find it fun to learn about the brand’s offering, opt in, make a purchase or share the game with friends. Its technology is now cloud-based and a new tracking system provides deep insights into metrics. A promo mimicking video poker presented players with a series of Maple Leaf Natural Selections ingredients on spinning wheels to try to complete recipes. Players interacted with the game for almost 10 minutes.
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