Launchfire – The specialty at this Top Shop is gamified digital promotions that turn experiences into games so that consumers find it fun to learn about the brand’s offering, opt in, make a purchase or share the game with friends. Its technology is now cloud-based and a new tracking system provides deep insights into metrics. A promo mimicking video poker presented players with a series of Maple Leaf Natural Selections ingredients on spinning wheels to try to complete recipes. Players interacted with the game for almost 10 minutes.
Chief Marketer 200
MKTG Arc Worldwide Team Epic, LLC Pop2Life Aquarius Sports and Entertainment Department Zero FCB/RED George P. Johnson Experience Marketing Marketing Activations Group HANGAR12