Lagardère Unlimited – Purchased Haymaker to bolster consulting division. Acquired Jeff Sanders Promotions to round out its global golf division by adding event-management capabilities. Also acquired Crown Sports, and signed a bunch of “Top 25” golf and tennis players and NFL All-Stars, giving it access to major stars for promotions. Its work for Bumble Bee integrated the brand’s iconic bee, Horatio, into the animated film, “The Hero of Color City,” a retail activation with co-branded coloring books distributed with 5 million products, mobile games and recipes. This agency is Bzzzzzing!
Chief Marketer 200
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