Lagardère Unlimited – Purchased Haymaker to bolster consulting division. Acquired Jeff Sanders Promotions to round out its global golf division by adding event-management capabilities. Also acquired Crown Sports, and signed a bunch of “Top 25” golf and tennis players and NFL All-Stars, giving it access to major stars for promotions. Its work for Bumble Bee integrated the brand’s iconic bee, Horatio, into the animated film, “The Hero of Color City,” a retail activation with co-branded coloring books distributed with 5 million products, mobile games and recipes. This agency is Bzzzzzing!
Chief Marketer 200
CAA Experiential (formerly PGW Experience) Octagon A2G Grow Marketing MarketingLab BFG Communications HMT Associates, Inc. Life in Mobile Launchfire Collaborative Marketing Group