Lagardère Unlimited – Purchased Haymaker to bolster consulting division. Acquired Jeff Sanders Promotions to round out its global golf division by adding event-management capabilities. Also acquired Crown Sports, and signed a bunch of “Top 25” golf and tennis players and NFL All-Stars, giving it access to major stars for promotions. Its work for Bumble Bee integrated the brand’s iconic bee, Horatio, into the animated film, “The Hero of Color City,” a retail activation with co-branded coloring books distributed with 5 million products, mobile games and recipes. This agency is Bzzzzzing!
Chief Marketer 200
Pierce Pop2Life George P. Johnson Experience Marketing Edge Marketing Upshot Don Jagoda Associates Sync Marketing LLC PrizeLogic Advantage International Red Moon Marketing