This global agency (10-plus offices on five continents) has significantly grown its digital, technology and consumer/shopper marketing practices. Also on the move is Jack Labs technology offering. To change Cotton Inc’s. brand perception from “weekend fabric” to fashion staple, JMW created a 24-hour runway that morphed this year into the “Road to the Runway Challenge” a digital campaign that explored regional style with blog posts and a photo competition. More than 500 million tuned in!