Interactions – The focus here is on retailers and CPG brands around the globe. For Ahold USA, the parent of Giant, Stop & Shop and Martin’s, it ran a holiday promo “Simply Enjoy” during six hours on one day in four East Coast markets with 80 brand ambassadors and branded vehicles at mall entrances. Some 50,000 samples were handed out, 12,000 product booklets and coupons (20% were redeemed) and 4,000 $5 gift cards. Sales spiked post event. Rolled a field mobile app for associates to track events real time.
Chief Marketer 200
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