The Integer Group – Red Robin Gourmet Burgers is a new merchandising AOR win here. The Retail Arts Lab, where Integer works with clients to explore branding and selling in physical and digital spaces, added new technologies. A merger with customer relationship management agency /XL in France formed Integer France. To drive Pringles sales during the NCAA basketball tournament, Integer aligned with YouTube celebs and trick shot artists, Dude Perfect, to create a YouTube video of ping pong trick shots using the Pringles can as the basket. In just seven days, the video logged 2 million+ views.
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