THE INTEGER GROUP
- Core 1: Retail (in-store) Marketing
- Core 2: Shopper Marketing
Clients Include: MillerCoors, P&G, AT&T, Kellogg’s, Pella Corp.- Website: http://www.integer.com
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Contact:
Nicole Souza
The Integer Group – Red Robin Gourmet Burgers is a new merchandising AOR win here. The Retail Arts Lab, where Integer works with clients to explore branding and selling in physical and digital spaces, added new technologies. A merger with customer relationship management agency /XL in France formed Integer France. To drive Pringles sales during the NCAA basketball tournament, Integer aligned with YouTube celebs and trick shot artists, Dude Perfect, to create a YouTube video of ping pong trick shots using the Pringles can as the basket. In just seven days, the video logged 2 million+ views.