Ignition merged with digital ad agency AIS and is owned by parent Havas Media. It acquired a social media agency to deepen live events. Known for pioneering global-local campaigns for the likes of Coca-Cola (Olympics—won an Event Marketer Grand Ex Award—FIFA World Cup Trophy Tour) and Harley-Davidson’s 110th Anniversary Global Tour. It reintroduced Yahoo! through the brand’s first mobile entertainment tour. Sustainability runs deep here, imbedded throughout its purchasing and procurement process, aiming for 100% carbon neutral brand experiences.