IGNITION, INC.
- Core 1: Event & Experiential Marketing
- Core 2: Sponsorship Activation & Marketing
Clients Include: Coca-Cola, Harley-Davidson, Delta Air Lines, BP, Yahoo!-
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Ignition merged with digital ad agency AIS and is owned by parent Havas Media. It acquired a social media agency to deepen live events. Known for pioneering global-local campaigns for the likes of Coca-Cola (Olympics—won an Event Marketer Grand Ex Award—FIFA World Cup Trophy Tour) and Harley-Davidson’s 110th Anniversary Global Tour. It reintroduced Yahoo! through the brand’s first mobile entertainment tour. Sustainability runs deep here, imbedded throughout its purchasing and procurement process, aiming for 100% carbon neutral brand experiences.