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Ignited

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Several new sparks happened at Ignited this year: The shop hired its first chief creative officer, Eric Springer, and an event producer, Keith Sidlo. It published the 2015 Trend Report, outlining 15 key trends to share with clients, and kicked off Activision’s Skylanders First-to-Play Tour at Comic-Con International in San Diego. The 3-month, 5-market tour featured a trailer converted to a mobile theater, providing hands-on play before the launch of the newest game.

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