IC Group – In case you’re wondering, IC stands for “insured creativity,” or managing the risk for big impact promotions with large prize pools. The agency’s work on the Prevacid 24HR Perks Loyalty Program earned it a 2014 Gold PRO Award. A sweeps for Kleenex, modeled after March Madness for weekly voting on Kleenex designs, drew 250,000+ Facebook fans. IC Group is a charitable bunch. It’s not unusual for top brass to take a pie in the face for a good cause like United Way.