HMT Associates, Inc. – This Top Shop launched a new division—hmt events—to focus on events and experiential marketing. To create lasting relationships, the agency adds its personal hmt humantouch to all of its campaigns. To maximize Jeep’s sponsorship of Red Rocks concerts, consumers who took a test drive in a new Jeep received two tickets to a Counting Crows performance at the venue. Dealers were motivated as well, with VIP opportunities at the event.
Chief Marketer 200
C3 Agency Havas Street Edge Marketing Ignited Aquarius Sports and Entertainment BFG Communications George P. Johnson Experience Marketing TPN Track Marketing Group TSMGI (The Specialized Marketing Group, Inc.)