HMT Associates, Inc. – This Top Shop launched a new division—hmt events—to focus on events and experiential marketing. To create lasting relationships, the agency adds its personal hmt humantouch to all of its campaigns. To maximize Jeep’s sponsorship of Red Rocks concerts, consumers who took a test drive in a new Jeep received two tickets to a Counting Crows performance at the venue. Dealers were motivated as well, with VIP opportunities at the event.
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