• Core 1: Sports Marketing
  • Core 2: Sponsorship Activation & Marketing

  • Clients Include: Advance Auto Parts, BBVA Compass, Bridgestone, Chick-fil-A, MetroPCS
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Formerly known as Richards Sports + Entertainment, you’ll find Haymaker activating for its clients anywhere from the Super Bowl to the hyper-local high school. A campaign to build awareness among UFC fans for MetroPCS is wrapped in fighter retail appearances, ticket scavenger hunts, Herald Square takeovers, a hashtag to update social fans and Hispanic programming. Awards in 2012 include those from SportsBusiness Journal, Billboard Latin Music Marketing and a Gold Reggie.