Formerly known as Richards Sports + Entertainment, you’ll find Haymaker activating for its clients anywhere from the Super Bowl to the hyper-local high school. A campaign to build awareness among UFC fans for MetroPCS is wrapped in fighter retail appearances, ticket scavenger hunts, Herald Square takeovers, a hashtag to update social fans and Hispanic programming. Awards in 2012 include those from SportsBusiness Journal, Billboard Latin Music Marketing and a Gold Reggie.
Chief Marketer 200
Bottlerocket Marketing (a division of Brand Connections) Don Jagoda Associates Launchfire A2G Edge Marketing Switch teamDigital Promotions, Inc. The Mars Agency Match Marketing Group Marketing Activations Group