A new division, the Relationship Group, produces exclusive B2B events for clients like American Express. Twitter parties are one of GCM’s most popular social media offerings to increase awareness and impressions for campaigns. A recent 30-minute party generated 4 million impressions (very impressive!). It just produced a 12,000-square-foot replica of the Celebrity Cruises’ Lawn Club sprawling along its upper decks. Thousands marveled at the spectacle at Grand Central Terminal.
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