GMR Marketing – During the past year, GMR integrated operations with SportsMark Management Group. It also added a new division called Global Sports and Entertainment Consulting. For Esurance’s sponsorship of SXSW, this Top Shop developed a program to help attendees sort through the information and offer prizes, access to VIP events and a relaxation lounge. Esurance registered over 10,000 attendees and averaged over 2,300 engagements per day. GMR staff participates in ugly sweater contests, food drives and numerous charity events.
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