G2, OgilvyAction and JWTAction joined this year to form this new Top Shop combining shopper-marketing expertise with experiential and promotional marketing. Co-CEOs Sheila Hartnett and Harvey Kipnis run this ship, which launched a Heineken sweeps and giveaway that bumped sales by four%. And, for Ford, the “Fusion Street Chic Tour” let women try out its cars with as much fun as shopping for shoes. The 68-event days landed 44,000 leads and 114 vehicles sold.
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