• Core 1: Event & Experiential Marketing
  • Core 2: Shopper Marketing

  • Clients Include: Ford, Heineken USA, Kimberly-Clark, Jim Beam, Kraft
  • Contact:

G2, OgilvyAction and JWTAction joined this year to form this new Top Shop combining shopper-marketing expertise with experiential and promotional marketing. Co-CEOs Sheila Hartnett and Harvey Kipnis run this ship, which launched a Heineken sweeps and giveaway that bumped sales by four%. And, for Ford, the “Fusion Street Chic Tour” let women try out its cars with as much fun as shopping for shoes. The 68-event days landed 44,000 leads and 114 vehicles sold.