Geometry Global – This award-winning agency created the Jim Beam Bourbon Bar that ran in 14 markets and transformed the off-premise sampling experience into that of a neighborhood bar. A high-tech component rewarded customers instantly for sharing personal info like email addresses. Event sales jumped 68% from 2013 to 2014. For Glade, the agency inspired holiday shoppers to give the “gift of feelings” by opening its first boutique in New York City. The interactive experience was infused with fragrance.
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