Geometry Global – Precision Activation, or connecting people with brands at precisely the right times, is Geometry’s working mantra like the Dos Equis’ “Most Interesting Masquerade” promo. The program highlighted six Halloween personas via on- and off-premise, experiential events and digital engagements to exceed growth goals. Carl Hartman, one of parent WPP’s top shopper marketing experts, was named CEO of Geometry Global North America. Now 1,000+ employees strong!
Chief Marketer 200
SET Alcone Marketing Group Advantage International SoHo Experiential MarketingLab FCB/RED A2G Scout Sports and Entertainment CAA Experiential (formerly PGW Experience) George P. Johnson Experience Marketing