Geometry Global – Precision Activation, or connecting people with brands at precisely the right times, is Geometry’s working mantra like the Dos Equis’ “Most Interesting Masquerade” promo. The program highlighted six Halloween personas via on- and off-premise, experiential events and digital engagements to exceed growth goals. Carl Hartman, one of parent WPP’s top shopper marketing experts, was named CEO of Geometry Global North America. Now 1,000+ employees strong!
Chief Marketer 200
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