GZM lays claim to pioneering the “National-to-Local” youth sports sponsorship model that lets brands take national sponsorships local. It expanded its model to a new demographic—adult recreation sports—to attract new clients. A new Web portal offers clients and end users easy participation in its programs. GZM expands into sweeps and contest fulfillment with the hire of an in-house legal counsel. Killer work includes a grassroots youth baseball initiative with Chevrolet.