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Generation Z Marketing

Top Shops
  • Core 1: Event & Experiential Marketing
  • Core 2: Sponsorship Activation & Marketing
  • Core 3: Sports Marketing


  • Clients Include: Jack Morton Worldwide, Catapult Marketing, SportsNet New York, Major League Soccer, Immediate Consumption
  • Website: http://www.genzmarketing.com
  • Contact: Marc Zwerdling

Generation Z Marketing – This Top Shop helps make it possible for kids to play sports and be active. Consider the Chevy Youth Baseball program executed for 300 dealers to help make inroads into their local communities. GZM aligns each dealer with a local youth baseball league and facilitates a sponsorship. The results? One hundred percent of dealers were happy with the program, and 65% sold at least one vehicle as a result.

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