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  • Core 1: Event & Experiential Marketing
  • Core 2: Sponsorship Activation & Marketing
  • Core 3: Sports Marketing

  • Clients Include: Jack Morton Worldwide, SportsNet New York, Immediate Consumption, Major League Soccer
  • Website:
  • Contact: Marc Zwerdling

Generation Z Marketing helps clients engage and connect with families in their local communities. It pioneered the “National-to-Local” youth sports sponsorship model. Chevrolet wanted to demonstrate its commitment to its new soccer partnerships through a grassroots youth soccer initiative. GZM aligned 300 Chevrolet dealers with a local youth soccer organization to provide sponsorships via monetary donations or branded equipment, and coordinated instructional clinics with professional soccer teams.