GENERATION Z MARKETING
- Core 1: Event & Experiential Marketing
- Core 2: Sponsorship Activation & Marketing
- Core 3: Sports Marketing
Clients Include: Jack Morton Worldwide, SportsNet New York, Immediate Consumption, Major League Soccer- Website: http://www.genzmarketing.com
-
Contact:
Marc Zwerdling
Generation Z Marketing helps clients engage and connect with families in their local communities. It pioneered the “National-to-Local” youth sports sponsorship model. Chevrolet wanted to demonstrate its commitment to its new soccer partnerships through a grassroots youth soccer initiative. GZM aligned 300 Chevrolet dealers with a local youth soccer organization to provide sponsorships via monetary donations or branded equipment, and coordinated instructional clinics with professional soccer teams.