FVM – Engaging customers in a way that is clever and relevant is just as important in B2B as it is in B2C. Consider two recent campaigns from the full-service agency. One, for software provider CommVault, got prospects to interact with a data storage-efficiencies calculator to see potential savings. Another effort involved creating an E-zine for pest management product distributor UNIVAR, which has become an indispensable industry resource.
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