Formula Street Inc. – Formula Street focuses on activation staffing and consumer engagement. For Nestlé, this agency capitalized on the crowds assembled the night before the Rose Parade to offer samples of warm coffee and hot chocolate. Brand ambassadors distributed 900 beverages plus thousands of coupons and dry samples. The agency hosts a weekly beer event and a fun committee plans events to break up the work week. A new website is due to launch later this summer.
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