Fluent – With a specialty in translating brands for the college world—both on- and off-campus—its work for the launch of Microsoft Windows 8 was impressive. A 32-week immersive on-campus program put 754 brand reps on 450+ campuses to interact with students, distribute collateral, offer incentives and drive grassroots and social marketing initiatives. Students participated in 1 million trials of Windows 8. Fluent’s affiliation with the National Association for Campus Activities gives it access to nearly 1,000 colleges and universities.
Chief Marketer 200
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