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  • Core 1: Event & Experiential Marketing
  • Core 2: Influencer Programs
  • Core 3: Consumer Insights Specialized on College Millennial and Gen Z Consumers

  • Clients Include: Microsoft, Macy’s Keurig, Zipcar, Kellogg’s
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Fluent – With a specialty in translating brands for the college world—both on- and off-campus—its work for the launch of Microsoft Windows 8 was impressive. A 32-week immersive on-campus program put 754 brand reps on 450+ campuses to interact with students, distribute collateral, offer incentives and drive grassroots and social marketing initiatives. Students participated in 1 million trials of Windows 8. Fluent’s affiliation with the National Association for Campus Activities gives it access to nearly 1,000 colleges and universities.