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FCB/RED

  • Core 1: Shopper Marketing
  • Core 2: Retail (in-store) Marketing


  • Clients Include: Coca-Cola, Brown–Forman, Sony, Ghirardelli, Big Heart Pet Brands
  • Website: http://www.fcb.com
  • Contact: Tina.Manikas@FCB.com

FCB/RED – In 2014, Draftfcb changed its name to FBC/RED to emphasize its core expertise in retail, relationship, engagement and digital marketing. It moved to new space on Chicago’s Magnificent Mile, complete with an in-house production studio and an activation lab called ShopSpace. All drinks at the coffee bar cost $1, with all profits ($60,00 in 2013) benefiting a local charity. Valspar’s “Love your Color Guarantee” campaign included TV spots featuring two chameleons (Jon and Val), print, digital, in-store and social media.

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