FCB/RED – In 2014, Draftfcb changed its name to FBC/RED to emphasize its core expertise in retail, relationship, engagement and digital marketing. It moved to new space on Chicago’s Magnificent Mile, complete with an in-house production studio and an activation lab called ShopSpace. All drinks at the coffee bar cost $1, with all profits ($60,00 in 2013) benefiting a local charity. Valspar’s “Love your Color Guarantee” campaign included TV spots featuring two chameleons (Jon and Val), print, digital, in-store and social media.
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