This top indie shop fuses experiential and word of mouth to get the buzz going…and going, both live and online. New NYC HQ offices after Hurricane Sandy blew through. For the fifth straight year, it increased staff to manage new clients and more biz from existing ones. Escalate added social/digital services a year ago, now 75% of clients partake. It created a mobile Coca-Cola sampling experience (Swelter Stopper) where visitors entered a look-alike doorway to the vault that holds the secret soda formula. The average attendee told another three-plus teens about the experience.