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Escalate – This independent, employee-owned Top Shop fuses experiential with word of mouth to generate buzz for its clients. It opened a new headquarters in NYC’s Financial District after Hurricane Sandy, and relaunched its website. Staff has grown for six straight years to support new and existing clients. An immersive “Italian coffee on the go” experience for illy issimo included a mobile coffee bar, music and baristas, with participants telling an average 2.5 friends.