A check under the hood of this 14-year young agency finds powerful additions to its technology platforms through internal development and acquisitions: mobile companies Moze and Cellit. A new social analytics platform aggregates Facebook fan details. One killer virtual instant-win game for Auntie Anne’s new Honey Whole Grain Pretzels had players twisting pretzels for prizes like iPads and a $25,000 grand prize. The result: 211,173 players registered and 59% opted for emails. Looking for love? 8 weddings germinated at the shop.