Investments in proprietary research deepened shopper insights and pumped a three-fold increase into its FanPan community of networked influencers. It honed social media offerings by focusing on influencing consumer action and advocacy through communities built around shared passion points. Eastwest’s roots in design helped draw top honors in multiple major industry award programs. It brought Hungry Man back to life with a sweeps that delivered 55,000 entries and reclaimed its spot as category leader.
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