Eastwest Marketing Group – This Top Shop, with its “boutique” size and mindset, has been around for over 30 years, with many longstanding client relationships. It recently hired a new CEO and relocated to NYC’s Fashion District. Eastwest helped TEAS’ TEA evolve from a niche product in specialty stores into a mainstream beverage through the use of social media, sweepstakes, packaging and retail displays. EW won OMA’s 2014 Display of the Year Award for its “Nabisco Makes the Holidays Magical” P-O-P for client Mondelēz.
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