To position HanesBrands as a company that brings families together, Don Jagoda Associates used the magic of Disney and an online sweepstakes to tell the story of the Sock Family. Cousin Edwin gets separated from the family while on vacation at the magical kingdom. Players opted in to get clues about Edwin’s whereabouts to earn more entries. Six weekly prizes—Disney vacations, naturally—were doled out. Back home, this dog-friendly shop has a penchant for ping-pong.
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