• Core 1: Partnership & Entertainment Tie-Ins
  • Core 2: Promotional Planning & Development

  • Clients Include: Gillette, Merck Consumer Care, Transitions Optical, AMC Networks, SPEED/FOX Sports Media Group
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This indie shop has improved its research and strategy capabilities, juiced interactive engagement with custom YouTube platforms, Facebook apps, social conversation modules and game/app sharing opportunities. Affiliated with independent media agency to optimize media mix. It developed messaging and online tools for Gillette, AMC Networks, Coppertone and Travel Channel. Concept One also forged a formal relationship with an in-house marketing research firm to bring deeper insights to messaging models.