Concept One Communications
- Core 1: Partnership & Entertainment Tie-Ins
- Core 2: Promotional Planning & Development
Clients Include: Gillette (Men's, Venus, The Art Of Shaving), American Cancer Society, Bayer Healthcare (multiple brands), Olive Garden, Procter & Gamble (Downy)- Website: http://www.conceptone.com
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Contact:
[email protected]
Concept One Communications was recently assigned AOR, partnership marketing for the American Cancer Society, adding cause-marketing capabilities to its offerings. The shop developed a proprietary system to upload and manage real-time campaign feedback. Some of its efforts are positively superheroic: It partnered with Stark Industries (Iron Man’s technology co.) to develop a line of razors inspired by The Avengers and tied to “Avengers: Age of Ultron.” A video for the campaign played across 30+ markets globally, earning the most earned views in Gillette’s history.