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Top Shops


  • Core 1: Partnership & Entertainment Tie-Ins
  • Core 2: Promotional Planning & Development

  • Clients Include: Gillette, Merck Consumer Care, Transitions Optical, NUVOtv, Hamilton Watch
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Concept One Communications – Concept One’s philosophy is “well-conceived is well-received.” It focuses on global entertainment marketing, interactive marketing and nimble collaboration—frequently working with big brands and their existing agencies. Cable network NUVOtv, which targets English-speaking Latinos, acquired rights to Showtime’s series Dexter. This Top Shop created a campaign to “Catch Dexter and Make a Killing.” Using digital and social efforts to drive awareness, unique codes were revealed in each episode, with the top prize a $100,000 “reward.”