Collaborative Marketing Group
- Core 1: Shopper Marketing
- Core 2: Retail (in-store) Marketing
Clients Include: MillerCoors, Heinz, Del Monte, Foster Farms, Weight Watchers International- Website: http://www.collabmktg.com
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Contact:
[email protected]
Collaborative Marketing Group reorganized the creative department to address changing trends at retail, including strengthening the focus on digital couponing. To help Heinz maintain distribution at Walmart for its Delimex products, CMG pulled out all the stops with digital coupons, targeted media, Twitter parties, social influencers, recipes posted to Instagram, and P-O-P. The results? Delimex maintained distribution and received displays for the Super Bowl.
