COLLABORATIVE MARKETING GROUP
- Core 1: Shopper Marketing
Clients Include: Heinz North America, Del Monte Foods, MillerCoors, Mars Ice Cream, TopCo, Inc.-
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Text-to-win sweepstakes are on the rise and this Top Shop has upped its sweeps department staff from three to seven to handle its increased local market sweeps requests from the MillerCoors field sales teams. A satellite office opened in Phoenix to take on an increase in partnership marketing work. What began as a “cross merchandising service” for MillerCoors in 2003 has evolved into a true partnership marketing practice for all of its clients. Investing in advertising to increase CMG’s awareness.
