• Core 1: Shopper Marketing
  • Core 2: Insights

  • Clients Include: Kellogg’s, Mars Petcare/Chocolate/Food, ConAgra, Wrigley, Kraft
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Data and technology provider Epsilon now owns this Top Shop, folding in targeting and insights development. Its “Shopper Next” approach targets and reaches defined user groups via digital channels, based on both online behaviors (cookies and retargeting) and product purchases (Epsilon data). Its digital shopper marketing and promotions team is up by 200%. Catapult churned an on-pack promotion for Alouette cheese into a 30-minute TV special and E-tailing Solutions helps clients with e-commerce shopper strategies.