This Top Shop provides capabilities across four core disciplines: insights, consumer promotion, shopper marketing and digital. It added two new offerings: CatapultVista focuses on multicultural capabilities while Catapult eCommerce (formerly E-Tailing Solutions) supports ecommerce needs. To reestablish Capri Sun’s relevance with kids, Catapult created the “Kids vs. Pros” competition where kids competed against professional athletes in their schoolyards. Recipient of numerous awards, Catapult’s new staff includes an EVP Strategy & Insights.
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