This agency put together a retail test at 700-plus CVS stores in Florida for a product that began near ground zero. Naming, branding, style guide, packaging, prices then a full-on marketing plan were developed for GlowCap, a pill bottle with an Internet-connected top that alerts patients, caregivers and docs when it’s time to take medication. It’s got a global one-two punch as well, developing a year-round calendar of marketing for Belkin Business’s online global portal marketing thousands of products. It also launched BrandForce Health and brought on three new managing partners.
Chief Marketer 200
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