This Top Shop is investing heavily in interactive—designers, developers, social experts—the fastest growing part of its business. It is also putting funds against social analytics with tools like Engagor and Radian6. BFG doubled staff in new offices in both NYC and Atlanta, expanded research and strategy departments. Pairing Treasury Wine Estates with nine-time Grammy winner Sheryl Crow in 18-month promo (on-, off-premise, online, social) “Soak Up Sonoma,” pushed sales up more than 20%.
Chief Marketer 200
A2G Bespoke Sports and Entertainment TSMGI (The Specialized Marketing Group, Inc.) Marden-Kane, Inc. Kicking Cow Department Zero TPN Advantage Marketing Partners Bottlerocket Marketing (a division of Brand Connections) Alcone Marketing Group