This Top Shop is investing heavily in interactive—designers, developers, social experts—the fastest growing part of its business. It is also putting funds against social analytics with tools like Engagor and Radian6. BFG doubled staff in new offices in both NYC and Atlanta, expanded research and strategy departments. Pairing Treasury Wine Estates with nine-time Grammy winner Sheryl Crow in 18-month promo (on-, off-premise, online, social) “Soak Up Sonoma,” pushed sales up more than 20%.
Chief Marketer 200
Wire Stone Advantage International Pierce Edge Marketing Event Marketing Strategies Infinity Marketing Team, Inc. Geometry Global Collaborative Marketing Group Epsilon A2G