BFG
- Core 1: Shopper Marketing
Clients Include: Coca-Cola, Reynolds American, Inc. (Santa Fe Natural Tobacco, Camel), Snyder’s-Lance, Adult Swim (Cartoon Network), Treasury Wine Estates- Website: http://www.bfgcom.com
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This Top Shop is investing heavily in interactive—designers, developers, social experts—the fastest growing part of its business. It is also putting funds against social analytics with tools like Engagor and Radian6. BFG doubled staff in new offices in both NYC and Atlanta, expanded research and strategy departments. Pairing Treasury Wine Estates with nine-time Grammy winner Sheryl Crow in 18-month promo (on-, off-premise, online, social) “Soak Up Sonoma,” pushed sales up more than 20%.
