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  • Core 1: Sports & Entertainment Marketing

  • Clients Include: AT&T, Constellation Beer Brands, Walmart, Michelin, All Major Sports Leagues
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BDA – Helping clients extend their reach through custom branded-merchandise campaigns, integrated ecommerce marketing, and sports and entertainment sponsorship activation is this agency’s specialty. For Super Bowl XLVIII—the first played outdoors in cold weather—BDA teamed with the NFL, its partners and sponsors to help fans combat the cold with customized warm welcome kits complete with beanies, hand warmers and gloves. Community service plays an important role, including an annual event in memory of a former employee.