Six weeks of planning, gift bags with red/white/blue T-shirts, eye-black, instruction cards and 400 volunteers turned 43,000 fans at Kansas City Kauffman Stadium into a living American flag just prior to the first pitch. Each T-shirt carried Major League Baseball and Chevrolet logos. Four times per year, BDA introduces a new line of children’s books with plush characters sold at Kohl’s with 100% of net profits to support kid’s health and education. BDA launched an innovative mobile gaming controller and expanded global capabilities through its partnership with Brand Expo.
Chief Marketer 200
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